What We Do

Potter Risk Advisors is an established risk management company providing insurance coverage for individuals and companies. Our goal is to provide you with risk management solutions to make your life and business even more successful. At Potter Risk Advisors, our clients are assigned to one licensed agent who will serve as your advocate to all your insurance needs. We are a one stop shop for personal auto, home, health, life, and commercial insurance needs.

Potter Risk Advisors is unique in its structure and operation, representing the experience and knowledge of the foremost insurance experts with specialties that make up almost every client and industry. We have assembled the most experienced and qualified professionals. We continually invest in our talent, constantly looking to add professionals who expand on our depth of resources. No other independent broker can claim the same “hands on” experience of administering the risk management needs of the owners, and companies than us.

Our first responsibility is always to our clients. Potter Risk works tirelessly to ensure that you receive the best price and coverage on your insurance. Not only will we save you money, but we will also save you time by managing all of your risk management documents and ongoing needs.

• Auto Insurance
• Homeowners
• Rental Dwellings
• Tenant Coverage
• Condo Insurance
• Vacant Homes
• Umbrella Liability Insurance
• Personal Liability
• Boat /Jet /Ski Insurance
• Fine Arts/ Valuable Items / Antique Cars
• Theft / Crime Coverage
• Life Insurance
• Health Insurance
• Dental / Vision Insurance
• Medicare Supplementals
• Disability Insurance

• Commercial Property
• General Liability Insurance
• Business Auto
• Workers Compensation
• Employment Practices Liability
• Directors & Officers Liability
• Pollution Liability Insurance
• Commercial Umbrella Liability
• Professional Liability Insurance
• Equipment / Inland Marine Coverage
• Crime Coverage
• Builder’s Risk
• Group Health Insurance
• Group Life Insurance
• Group Volunatry Benefits
• Bonds (Surety, Fidelity, etc.)

Not only are we an insurance agency that sells products; we are also risk experts, looking at the entire spectrum of both an individual and company’s needs. We are devoted to offering the best value and protection for our clients and to bringing an in-depth understanding through our intimate knowledge of risk management.

Potter Risk Advisors has also partnered with experts in the industries of law, finance, human capital, business, and loss control to ensure our clients risk program is uniquely developed for their specific needs.

• Business Development
• Policy Review and Report
• Total Cost of Risk Analysis
• Claims & Loss Control Consulting
• Identifying and Addressing Uninsured Risks
• Contract Review
• Insurance Law Advice
• Financial & Estate Planning Services
• Human Resources & Administrative Services
• Supplier / Vendor Risks
• Benchmarking
• Brand Reputation and Development

Potter Risk Advisors is constantly looking for ways to provide additional services to their clients at a lower cost, and easier access. As your insurance broker, Potter Risk Advisors has assembled team of experts in fields including tax compliance, human resources, payroll, risk management, and employer compliance. Like us, our partners has a low price guarantee against competitors, and has offered significant savings to our clients.

​With this combination of support, Potter Risk Advisors can take most if not all the work off of each individual and their business, allowing you more time to focus directly with your craft.

• Retirement Plans
• Payroll Services
• Health Savings Accounts
• Professional Employer Organizations
• Merchant Services
• Health Marketplace Navigation for Individuals & Groups
• Tax compliance as it relates to insurance premiums & employee contributions
• Auto Appraisel, Assessment, and Repairs
• Human Resources Services

Some of the above services are provided under our preferred vendor program as an additional but not required benefit to Potter Risk Advisors clients. See “Our Partner” section for more information.