always looking out for you


Health and Life

Individual & Group Benefits

Potter Risk Advisors is unique in its structure and operation, representing the experience and knowledge of the foremost health insurance and human resources experts.​

Potter Risk Advisors customizes the benefits package to our client’s specific needs. We are devoted to offering the best value and protection for our clients and to bringing an in-depth understanding through our intimate knowledge of employee benefits.

Now is more important than ever to partner with a benefits expert that can assist you and your company navigate through the new regulatory requirements of the Affordable Care Act.

Individual Health

There are not many brokers out there that will take the time to provide you with a full market comparison of health insurance plans and rates. Today, many agents are suggesting their clients go directly to the marketplace to see these options, rather than taking the time to assist in the decision process.

Individual health insurance is a very complicated area, as there are many plan options, and ways to submit applications. Potter Risk Advisors will assist our clients from start to finish to ensure they are receiving the best for their families.

We provide services for the following areas:

  1. Outside the government exchange program. This
    option would be for families that do not qualify for
    the reform subsidy or cost sharing, and want to
    utilize a carrier that may not be allotted in the
    marketplace. This service is free of charge for Potter
    Risk Advisors clients.
  2. In the government exchange. Potter Risk Advisors
    will help you determine your eligibility and
    navigate you through the application process
    ensuring you and your family are receiving all
    possible credits and obtaining the best plan for
    your needs. A small fee for this service may be
    required once the approval has been received.

Employee Benefits

Potter Risk Advisors partners with each client to create a benefits package that provides access to coverage that is both affordable and valuable to employees. With extensive experience working on group benefits, and a broad knowledge of alternate funding arrangements, we currently have a 100% client retention rate.

​As the overall goal is to improve health risk and reduce medical costs, ​Potter Risk Advisors has an innovative technique to create a more efficient program that can assist businesses in reducing unessary expenses and fees. Additionally, it is imperative for clients to partner with a broker who is already anticipating the changes of the new reform regulations. Potter Risk Advisors ensures no detail goes unnoticed and not only do we take the time to assist the Employer, but each Employee becomes our top priority.

As the employee benefits broker, Potter Risk Advisors will relieve the Employer of much of the administrative burden associated with the day-to-day running of the benefits program such as billing, enrollment, claims, and more. Contact Us today to get a list of the administrative services we provide in addition to the creation of a Group Benefits Package.


A Full Benefits Program

Potter Risk Advisors also provides Voluntary Benefits coverage to Individuals and Employer’s including dental, vision, short term and long term disability, group life, and retirement plans.