Who We Are

Potter Risk Advisors, LLC, is a newly established risk management company providing insurance coverage for individuals and companies. We specialize in serving as an advocate for all forms of lifestyle and business risks. As a modern insurance agency, we support both individuals and companies reach their financial and overall lifestyle goals. ​ With our firm, there’s no need to hire a multitude of brokers. We can advocate for you in many areas including personal home, auto, umbrella, health, life, and all facets of business property and casualty, and group benefits. ​ Our first responsibility is to our clients. Not only are we an insurance agency that sells products, but we are also risk management experts, looking at the entire spectrum of both an individual and company’s needs. For every service we provide, there is a clear and consistent process that follows our mission statement, value, vision, and consistent brand guidelines to exceed our client’s expectations. We form partnerships with our clients. By remaining clear and concise about business solutions, we establish trusting relationships with our clients.

The complex, important, and often ground-breaking risk management matters on which we work can attract the best and brightest professionals from around the world. And we’ve been lucky enough to hire and collaborate with the best of the best in risk management. Our full scale approach provide our access with access to additional services such as claims management, loss control analysis, risk consulting financial advisory, contract review, insurance law, human resources capital, and business development experts.  Our team has a well-deserved reputation of excellence in providing smart, sensible, and cost-effective risk management and business solutions for our clients. Our excellent relationships with insurance carriers enable us to negotiate the best possible rates for each client.

We guarantee effective and knowledgeable representation for you and your business. Our reputation and history of success with our clients and their business needs speaks for itself. There’s no substitution for the best. We serve as advocates for all our clients and work hard to gain a loyalty with our clients that will last for years to come.  Potter Risk Advisors, LLC stays educated so that we can understand what trends are forming in the marketplace, people’s top needs today, and the evolving trends happening in the insurance and our clients industries. This allows us to prepare effective reviews of our clients risk management profile.

We serve a wide range of clientele, and every client relationship is valued greatly and treated with dignity and respect. We approach every client with a focus on integrity, advocacy, and understanding. Each engagement benefits from the depth and breadth of our expertise. Potter Risk Advisors, LLC puts high quality customer service at the forefront. Available 24 hours a day/ 7 days a week/ 365 days a year, our advisors are available to listen to our clients unique needs and develop a program specific to their risk management goals. We will constantly strive to keep our costs down providing the most competitive rates, along with enhanced coverage improvements and future opportunity for growth.

Potter Risk Advisors, LLC, was created by Merle Jabr in 2012. Prior to our creation, Merle spent time working in the corporate environment in the areas of finance, human resources, sales, and client services. Officially joining the insurance industry in 2009, Merle began working for the world’s largest commercial brokerage. Within two short years, she was able to gain a leadership position with the southeast division of the construction services team. ​ Coming from a family of entrepreneurs, it was always Merle’s goal to create her own business. The goal has always been to develop a vision that brought client service back to the forefront of the industry while helping all facets of companies grow through a sound risk management program. By forming Potter Risk Advisors, Merle Jabr joined her values and business expertise with industry research and advice to create a solid risk management company that looks forward to the next 100 years of success and value in the community.